From Portugal to the World, the Power of Color is Integrative and for Everyone

2024 with more than 30 new international projects

More than 350 million people around the world suffer from Daltonism. We don't all see colors the same way! Daltonism is a non-visible impairment that affects 10% of men and 0.5% of women, preventing them from identifying colors.

Being a visual impairment that makes it impossible to distinguish between different colors, Daltonism is the result of hereditary transmission, deriving from a genetic gap associated with the X chromosome. The condition is often called color blindness, in honor of John Dalton, the scientist who first described the condition in the 18th century and who was color blind.

The ColorADD Color Identification Code for the Colorblind saw its first implementation in public spaces in 2010. 14 years later, around a hundred countries have already adopted the unique, universal and integrative language created by designer Miguel Neiva, in the most diverse sectors and with countless applications that allow color-blind people orientation, choice and purchasing independence.

In a society where color is a structural element and almost omnipresent in the communication and information that is transmitted to us, ColorADD presents itself as a resource that allows the identification of color, being unique, integrative, universal and transversal to society and markets.

From Public Transport to Hospitals and Health Units, including Beaches, the Textile Sector, the Pharmaceutical Industry, Major Events, the Automotive Sector, Shopping Centers, Cities and Territories, Games and Didactic Material, there are countless products, spaces and equipment where ColorADD can be found all over the world.

In 2024, there are already more than 70 Inclusive Municipalities of Color in mainland Portugal and the islands, covering around 8 million Portuguese.

This year was marked by the establishment of more than 30 new strategic international partnerships, especially in Brazil, where there are more than 9 million color-blind people. There are 7 new NIAD Group Shopping Centers that promote and literate their users on a daily basis with a language that reaches the mall industry in Brazil; Tom Jobim International Airport in Rio de Janeiro (RIOgaleão) where accessibility by color is now guaranteed with the project underway; Mundo Galápagos, the country's largest publisher of corporate games, which is bringing its hit Sea, Salt & Paper in Portuguese to Brazil and is preparing new Colorblind Friendly editions; and TRIS, part of the Summit group, one of the leading players in the marketing and distribution of school and office supplies, which is the first company in the sector to launch products accessible to colorblind people.

In Spain, we highlight the partnership with the Hospital de Santa Creu i Sant Pau in Barcelona, the first ColorADD hospital in the neighboring country, joined by all the hospitals in the Ribera Salud Group. Also noteworthy is the mass adoption of the color identification system on beach flags, with reference to the partnership protocol with the Blue Flag of that country. In the Public Transport sector, special mention should be made of the CRTM project (Consórsio Regional de Transportes de Madrid), which has adopted the ColorADD system at the Moncloa interchange, in the heart of the Spanish capital, where more than 57 million passengers travel each year.

The year in Spain was also marked by the debut of the ColorADD system in a shopping center in the region of Galicia - the Vilalia Estación Vigo - and by the reinforcement of the presence of the ColorADD Program in schools in Madrid, Lugo and Vigo.

The partnership with the Greek Blue Flag reinforced the work being carried out on that country's beaches, with the development of a system that identifies, on the Blue Flag website, the color of the flag of the state of the sea of each beach in real time, with the proper identification of the color for the color-blind population.

Continuing a partnership established in all of the Klépierre Group's Iberian shopping centers, 2024 marks the debut of the first shopping center with universal accessibility for the color blind in France. The Belle Épine, in Thiais, Paris, receives 13 million visitors a year and joins new partnerships in that country such as the Asmodee group and publishers Palladis Games and Matagot, in the social games sector.

The ColorADD system, with more than 30 distinctions and prizes awarded at national and international level, saw the year 2024 add to these accolades with the World Inclusion Award 2024, presented by IFIP at UNESCO headquarters in Paris in March of this year.

Because Color is for All!