Color is for ALL!
ColorADD is a unique, universal, inclusive and non-discriminative language that enables the color blind to identify colors, with a wide spectrum of use on companies/entities whenever color is a factor of identification, orientation or choice.
ColorADD, The Color Alphabet
Five graphic symbols, represent the Primary Colors (Blue, Yellow, Red) plus White and Black.
Because, Color is for ALL!
Must See
Pen+Gear it's the North American distribution giant Walmart's private label for school and office supplies. In the stores of this chain, which operates worldwide, you can now find two product lines with the ColorADD code.
Organised by KOLLEKTIVTRAFIKKFORENINGEN on 16 November in Oslo, Norway, Kollektivkonferansen was an event dedicated to the concept of Sustainable Mobility for All. It was in this context that Miguel Neiva, the creator of the ColorADD code, was invited to be present as a speaker, presenting the case study of Metro do Porto, as an organisation that has implemented the code throughout its network and communication platforms in a pioneering way worldwide.
The condition of color blindness goes far beyond the confusion that can occur when identifying color. Not only is there not just one type of color blindness, but there are people who are born seeing the world in black and white! Achromatopsia (ACR) and Blue Cone Monochromacy (CAM) are very rare manifestations of color blindness.
"The world is made for most, but the fact is that we all, in some way, belong to some minority and we must all contribute to make the world better and more enjoyable for everyone!"
"Hello, very nice this project. I'm a woman and have a sever, 90% Color Blindness. My world is limited in black, white and purple. I'm glad to know that there are tools that help in the daily life of people like me. Congratulations!"