The largest trade fair for the mall sector in Latin America took place between June 26 and 28 in São Paulo (BR) and the NIAD Group took ColorADD to its space at ExpoShopping as an example of its pioneering step, in that region of the world (LATAM), in the Social Responsibility of integrating communication increasingly for All in its shopping centers, with the implementation of the "Color Alphabet".
ExpoShopping is the event that dictates trends and current affairs, organized by Abrasce - Associação Brasileira de Shopping Centers in partnership with CLICC - Cámara Latinoamericana de la Industria de Centros Comerciales (Latin American Chamber of the Shopping Center Industry). It is a must for anyone wishing to find out about the most modern solutions in products and services for the shopping center sector, with the opportunity to contact a unique networking space where the major players and stakeholders in this market are present.