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Mattel launches special edition UNO™ ColorADD in a metal box

In 2017, the world saw the first edition of the most famous and best-selling card game of all time, in a version with ColorADD implementation. UNO® reinvented itself and, through its reinvention, became a museum piece at the Cooper Hewitt Smithsonian Museum in New York and the UNO™ ColorADD promotional campaign developed by Weber Sandwick won one of the most relevant advertising and communication awards worldwide, "2018 SABER Global Award". The media and sales response was absolutely spectacular. The game that everyone knew until then gains a new life and the ability to reach over 350 million people who cannot identify the colors. Arriving in 2024, Mattel reissued, in the second week of January and now only available in the USA, the UNO™ ColorADD in a special version in a metal box that will leave all fans of social games “surrendered”. Available on Amazon and Mattel’s online store, this edition is worth getting to know better!